Industrialisation at the service of customization
MITO & VELOCITÀ
Ferrari, Maserati, Alfa Romeo:
Mosca goes crazy over Made in Italy
|Event||Mito & Velocità|
|Date & Place||Moscow, Jan 27 - Feb 12, 2006|
(Associazione Nazionale Fra
ICE (Istituto Commercio Estero)
In 2006 Nolostand organised the "Mito & Velocità" exhibit, an event promoted by the Minister of Productive Activities and realised with the collaboration of the National Institute for Foreign Trade (ICE).
The finest names in Italy's automotive industry step onto
the stage in Moscow: from Ferrari to Maserati, Ducati, Fiat, Pininfarina, Zagato, Piaggio, MV Augusta and many more. Exhibited in the prestigious halls of the Riding School of the Tsars, a stone's throw from Red Square
and the Kremlin, the exhibit welcomed a sensational crowd and benefited from a layout of the highest level, in which Enzo Manfé's precise design exalted the myth of dynamism, modernity and speed in almost a futuristic manner.
At the core of the project around which the historical, cultural and productive process unravels, stood a well-constructed, raised structure. A large \"eye\" formed by two curvilinear ramps bringing car test tracks to mind. On the upper part, a completely transparent connecting runway under which a Ferrari Scaglietti shines in all its glory.
There is a display outdoors with high impact, appealing graphics, multi-media installations and items. This is where the story of Italy's most distinguished makes
of cars is told, those which have brought such prestige to Italy for over a century.
A showcase of extraordinary international visibility for Made in Italy products, the realisation of this event called for an enormous commitment in terms of planning, logistics and organisational effort.
3 months of teamwork
Total square meters:
4,615 (3,572 ground floor, 1,043 basement)
Staff in loco: